Our new TV Commercial went to air on Sunday 27th September. It was filmed by Radical Media Group and the concept comes from Colenso BBDO, our generous advertising agency who have given their creative and account management time free of charge to make the TV shoot happen.

The blob is an analogy of how breast cancer can take over the lives of a normal New Zealand family, becoming like “the elephant in the room” and follows the same key messaging as our previous print campaign : that breast cancer affects others too. The symbolism of the blob is apparent in its slow growth and reflects the fact that the longer breast cancer is left untreated the bigger the problem becomes.

The blob is a lighter approach to our key education message for breast cancer awareness: Early Detection is Your Best Protection.

Take ACTION against breast cancer if you are aged 40 or over and enroll for a mammogram.