The New Zealand Breast Cancer Foundation is the country’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, community education and a breast cancer patient register. The Foundation was specifically established to educate all New Zealanders on the life-saving benefits of early detection and the importance of mammograms.

Our symbol is the ‘pink ribbon’, the international symbol of breast cancer and trademarked to the Foundation in New Zealand. October is International Breast Cancer Awareness Month and the Foundation’s major fundraising event. The month is supported by an extensive multi-media campaign, education programme, the sale of pink ribbons through retailers nationwide, and the Pink Ribbon Day Street Appeal.

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Vision

To prevent New Zealanders developing and dying from breast cancer.

Mission

We are committed to preventing New Zealanders developing and dying from breast cancer through education, awareness, research, medical support and development, community outreach and advocacy.

Strategies

•    To reduce breast cancer morbidity and mortality
•    To increase all New Zealander’s awareness of, and knowledge about, breast cancer
•    To promote the benefits of early detection
•    To represent all New Zealanders affected by breast cancer
•    To monitor and support services providing screening and treatment
•    To identify and reduce barriers for breast cancer patients to ensure they receive appropriate treatment and management
•    To encourage and fund research in the areas of breast cancer prevention, management and cure
•    To identify and reduce barriers for women accessing and/or practising early detection methods

Target Audience

•    All women – and in particular those hard to reach women in remote areas, and ethnic groups.
•    Health Professionals – provide Health Professionals with information and resources to communicate with women about breast health and breast cancer issues.
•    Government – NZBCF lobby the government about current issues in breast cancer treatment and resources that need to be addressed.
•    Breast Cancer Interest Groups – liaise with and assist breast cancer groups throughout New Zealand where appropriate.
•    Women with breast cancer – provide information to those with breast cancer and their family and friends.